A Diamond will last forever. But with something as special as a Diamond particular care is still necessary to keep it looking its absolute best to maintain its brilliance and lustre.

• Visit your local Prouds store two or three times a year to have your diamond jewellery checked for bent or weakened claws. This is a free service.
• Don't store diamond jewellery together as it can get scratched or tangled. Diamonds are the hardest jewellery known to man but one diamond can scratch another.
• Diamond jewellery should not be worn while doing work around the house, garden, or other heavy work.

Back to FAQs