Experience the Timeless Elegance of Italian Gold


Welcome to the Prouds collection of Italian-Made Gold Jewellery. As your trusted family Jeweller for more than 120 years, we invite you to discover your new favourite pieces from our extensive collection. Prouds has been a cherished partner in creating golden moments and special memories with our customers. Each piece of our Italian-Made Gold Jewellery comes with the legacy of trust we've built over a century of dedicated service.


Italian Gold - A Timeless Trend:

Italian-Made Gold Jewellery is not just renowned, it's a global trend. It's a popular choice for those looking to make a stylish statement.

Discover the Colours of Italian Made Gold:

Gold isn't just one shade, and our collection reflects this beautiful diversity. Choose from our classic Italian-Made 9ct yellow gold pieces or opt for our Italian-made 9ct white gold collection, offering a sleek, modern elegance with its lustrous silver hue.

Alternatively, explore our Italian-made 9ct rose gold range, a stunning blend of gold with a touch of copper. For those who love a mix of hues, our Italian-made 9ct tri-tone gold offers a beautiful blend of yellow, white, and rose gold in a single piece. Want to keep it dual-toned? Our Italian-made 9ct two-tone gold pieces, offers a stunning contrast and a unique aesthetic appeal.

Quality and Styles to Suit Everyone:

Discover our range of Italian-made gold chains, celebrated for their high quality. With a variety of designs, our Italian Gold Jewellery for Her and Italian Gold Jewellery for Him, will suit every style and budget.

Elevate Your Style with Italian Gold Earrings:

From classic studs to sophisticated drops and playful hoops, our collection of Italian-made gold earrings is a testament to the timeless appeal of Italian Jewellery. Our Italian-made gold hoops, a classic favourite, add a fashionable touch to any outfit and are a must-have for every Jewellery collection.

If sophistication is your style, our Italian-made gold drop earrings offer an elegant silhouette that enhances any look. These earrings add a touch of luxury to your everyday style.

For those who prefer understated elegance, our Italian-made gold stud earrings are the perfect choice. Small but high on style, these gold stud earrings are a subtle way to incorporate the brilliance of Italian gold into your daily wear.

Perfect Gifts for Every Occasion:

Italian-made gold is not just a purchase, but a perfect gift for birthdays, anniversaries, special holidays, and other momentous occasions. Nothing says, "I love you," "Congratulations," or "Just because," like a beautiful Italian-made Gold Jewellery.

Our collection of Italian-made gold religious pendants and medals offer a meaningful way to celebrate special milestones and express personal faith. Whether it's a christening, a confirmation, or a moment of personal spiritual growth, gold crosses and symbols make for a thoughtful and cherished gift.

Cherished Keepsakes for Little Ones:

Discover our enchanting range of Italian-made children's Jewellery, to add a touch of elegance and charm to their youthful spirit. With a selection of delicate Italian-made gold bracelets, identity bracelets, playful gold earrings, and enchanting Italian-made pendants for the little ones, we provide the perfect keepsake.

Charms with Love:

Explore the beloved collection of Italian made gold charms. Our collection offers the chance to gift a piece of luxury that is as affordable as it is beautiful.

Personalise Your Italian Gold:

Our collection of Italian made engravable gold pieces, like popular Italian made gold identity bracelets and a variety of gold pendants including disc pendants, heart tag, and dog tag designs, allow you to infuse personal touches into timeless Italian pieces. Perfect for a special name, significant date, or a heartfelt message, these pieces transform from mere adornments into cherished keepsakes. Explore our collection of Italian-made gold engravable jewellery – to add that extra touch of personalisation.

Join us in celebrating life's precious moments with our collection of affordable Italian-made gold pieces. As we've done for more than 120 years, we're here to share in your golden moments and special memories, offering Italian gold jewellery that's more than just a luxury - it's a gift of love, a celebration, and a memory you can afford!